Assembling a super group of moms to answer in real-time the honest questions of motherhood on TikTok.

Director: Kelsey Taylor

We brought the Motherhood back for a second year of Walmart+’s Mother’s Day campaign. This time we created a content series called ‘Moms Answer Moms’, a real-time response campaign answering all the honest questions moms have.

On April 23, Moms Answer Moms took over TikTok with a collective of famous moms that offered diverse perspectives on motherhood. Paris Hilton, Whitney Cummings, Tia Mowry, Kat Stickler, Aislinn Derbez, and Babs Costello were all on call to help moms everywhere out with their mom hacks.

In real-time we audited questions, wrote responses, and filmed, edited, and posted over 50 personalized videos to real moms.

The campaign was named the no. 1 TikTok campaign by AdAge.