Could a can of soda make the world a better place? The Pepsi Refresh Project proved it could.

Cannes Lions • Bronze • Cyber
Andy Awards • Bronze
Clios • Silver • Content
Effie • Silver

We took $20mm of Pepsi's Super Bowl budget, and made headlines by pullingout of the big game and giving the money away to people with good ideas that refreshed the world and made their communities better. More than 80 million votes were registered and at its peak 37% of Americans were aware of the Pepsi Refresh Project. Not a campaign, but a movement hinged on the optimism of the country and brand. A first of it's kind for a brand leveraging social media for corporate responsibility. Even the Harvard Business Journal wrote a book about it.

The results became a case study on social good for years to come. With over 86MM votes registered on our site, we received more votes than any presidential election in history and had over 3 billion media impressions.