Saving New Year’s resolutions on Quitter’s Day.

January 12th is known as Quitter’s Day because a staggering 80% of people quit their New Year’s Resolutions two weeks into the new year. Why? Because their life gets too busy and their goals get too expensive.

Walmart+ is the Ultimate Savings Membership, so we created a campaign to save as many people’s resolutions as possible and turn Quitter’s Day into a positive.

To do this we partnered with the man synonymous with New Years Andy Cohen and a collective of influencers to get people not to drop the ball on their goals. 

Director: Jonathan Krisel