Creating an inclusive membership to take on Amazon Prime.

Walmart was ready to launch their much anticipated membership service to take on rival Prime, but were challenged on how to bring the humanity and inclusivity their stores were known for to a digital service. While all memberships focus on exclusivity we launched as the first inclusive membership. One that celebrates the things that connect us all as family, community, and humanity. To do this we went across the country and gave 22 families early access to Walmart+ to see how it authentically benefited their lives. What was produced was a beautiful document of the American family that answered the questions: What do you want to do today if you had just a little more time? 

Director: Daniel & Katina Mercadante