Designing a fearlessly inclusive activewear brand for Walmart through a DTC approach.

Athleisure is one of the biggest trends in fashion, but not everyone can comfortable fit in it. Fashion designer Michelle Smith of Milly & fitness instructor Stacey Griffith of Soulcycle wanted to change that by making Love & Sports: a brand that celebrates body positivity. Collaborating with them we designed the identity and launched a brand that empowered every body to feel confident through products that were both stylish and accessible to all.

Photographer/Director: Tory Rust