Elton John had sold more than 300 million records, had a critically acclaimed biopic, and a best-selling book. But the man synonymous with eyewear never had his own line of glasses, until now.

Collaborating with Elton John and David Furnish, we designed the brand identity and launched Elton John Eyewear to the world in a campaign that celebrated the confidence glasses have brought Elton throughout his life.

One Show Merit • Social
ThinkLA - Best Social Media Campaign