Fred Armisen learns basic math to take on Amazon Prime.

When people started questioning the real value of Prime Day, we gave Walmart+ members something better: a whole week of deals. To launch Walmart+ Week, we enlisted Fred Armisen to do the math and prove that more days of savings simply adds up to more value.

Directed by Jonathan Krisel, the campaign positioned Walmart+ as the smarter alternative to Amazon Prime with humor, charm, and undeniable arithmetic.