Welcoming new moms to the motherhood.

Mother’s Day is filled with brands saying they appreciate moms. Walmart+ wanted to do more to support moms year round by showing we understand who they really are, how hard it really is, and what would really help them out (it’s not flowers or chocolate).

So we welcomed new moms to the Motherhood in a campaign that normalized the questions new moms think, but brands never talk about.

To do this we took away the “celebrity” from some of today’s biggest stars, showing them in their most important role they are seldom seen publicly as: moms. Moms with the same relatable struggles every mom has.

Effies Finalist - Seasonal Marketing

Director: Laura Murphy